Memphis College of Art Unveiling: The Face of the Opioid Epidemic

Shelby County Mayor Mark Luttrell hosted an unveiling reception of MCA student designs that will be used to increase awareness and prevention of opioid use disorder. Led by MCA Professor Cat Normoyle, the project was a partnership with the Shelby County Health Department within MCA’s design lab course, a course structured like a design agency where students are paid to do client work.

Shelby County hired the class to design a PSA campaign to raise awareness around the opioid crisis in Shelby County, and the students created three campaigns that work across billboards, posters, and social media. The designs will be displayed in Shelby County as a broad-based effort to combat the opioid epidemic in our communities. This campaign emphasizes the importance of art and design in health and community efforts, and the abilities of MCA’s students to effectively contribute to civic engagement.

Following the unveiling, Mayor Luttrell and Dr. Haushalter, Director of the Shelby County Health Department, led a conversation on how the opioid crisis is affecting Shelby County and the role that individuals and organizations can play to help combat this public health emergency.

Left to Right: Shelby County Mayor Mark Luttrell, MCA Student Briana Gilmer, MCA Student Justin Wells, MCA Student Anthony Williams, MCA Student Amber Gonzales, Dr. Alisa Haushalter – Director, Shelby County Health Department
Other project participants not pictured: MCA Students Sam Maxwell and Kelli Laderer

Sample Images from the Student Presentation:


Memphis College of Art does not discriminate on the basis of race, color, national origin, sex, disability, religion, age, veteran status, gender identity or expression, sexual orientation, or other status protected by law. Additional Information