Memphis College of Art Hosts Bike Parade, Installation Exhibit

NEWS RELEASE

Contact: Cara Sievers
Director of College Communications
csievers@mca.edu
(901) 272-5111

FOR IMMEDIATE RELEASE 
April 23, 2012

Memphis College of Art Hosts Bike Parade, Installation Exhibit

MEMPHIS, Tenn. — On Saturday, May 5, Memphis College of Art’s Cinema 7 ensemble presents a full day of interactive art, consisting of the college’s first-ever bike parade and featuring the installation exhibit, ENTER=ACTIVE, created by the Cinema 7 students. All of the day’s events are free and open to the public.

Beginning at 3 p.m., an art bike parade displaying the decorated bikes of Memphis College of Art students, as well as those of members of the community, will be on display in front of Rust Hall in Overton Park. The event, envisioned and lead by Memphis College of Art student Aimee Easter, aims to promote bicycle awareness, encourage the community to embrace bicycle travel, and provide the Memphis community with a creative expression outlet. Participants are encouraged to decorate their bicycles in order to transform them into art objects. Check-in is at 2 p.m. out in front of Rust Hall, where there will also be a staging area to display bikes that aren’t participating in the parade. Anyone can attend and participate, and there is no need to sign up beforehand.

In addition to the bike parade, projectors will be fired up from 8–10 p.m. to display the installation exhibit, ENTER=ACTIVE. Use the ground as your instrument with student Kaitlyn Chandler’s Full-Body Music Maker. Student Amanda Willoughby presents Race to the Top, a video game that employs the iconic front façade of Rust Hall as the player’s game board. Student Jorge Soto La Marina will be displaying the Ponder Pond 2000, a new-age labyrinth for the people of the 21st Century. Student Stephen Harris will provoke you with his light experiment Stroll of the Shut-Eye Swing. All are invited to attend this one-of-a-kind event!

The MCA Cinema 7 is an ensemble of experimental cinema practitioners composed of Aimee Easter, Kaitlyn Chandler, Stephen J. Harris, Jorge Soto La Marina, Amanda Willoughby and Associate Professor Jill Wissmiller. Read more about the Cinema 7′s previous conquest Triggered at http://www.livefrommemphis.com/music/item/mvs-2012-triggered


Memphis College of Art provides a rigorous curriculum in an intimate, diverse community to empower generations of leading artists, designers and educators to flourish professionally and contribute valuable ideas to society. The region’s only independent art and design college, MCA is fully accredited with expert, nationally renowned faculty and grants BFA, MFA, MA in Art Education and MA in Teaching degrees with graduates excelling in various careers across the country and internationally. For more information, visit mca.edu. Follow us on Facebook at www.facebook.com/memphiscollegeofart and on Twitter at @memphisart.