Announcing our new series of courses developed especially for makers. You already know your product. We’ll be bringing you cutting-edge content with industry experts to help you hone your business skills. We’ll launch our series this spring with our first course in Branding + Packaging.
This 18-hour course consists of three parts. Participants meet five times, on the days listed below. Cost is $275, with a 10% registration discount through March 1, 2018. Register here.
Part I: Brand Journal Workshop with Cheers Creative, Saturday, April 7, 9am – 4pm
This Brand Journal Workshop will help clarify your business goals, purpose, values and offerings, and help you push through to greater success. This one-day intensive session will be the foundation for the brand visuals and packaging that you will create for your business in the Makers Series.
Get ready to define:
Your Mission and Purpose
Knowing who you are and what you represent is essential to crafting a stronger brand image. The first part of this workshop will help identify and reveal those aspects.
Being able to communicate what you offer is important for building trust. This section will help clarify exactly what you are offering to your audience.
The successful brands are the ones who know just who they’re talking to. However, defining that group can be a challenge. This section will help zone in on who your audience is and how to attract them.
In a world of over-saturation, knowing the market aids in the ability to create a special presence within that industry. It’s important to understand what’s going on. This section will help uncover your unique perspective.
Clear goals and objectives help to steer your brand in the right direction. It’s the difference between aiming for a target with your eyes open and with them shut. This section is yours to create the future of your brand.
About Cheers Creative
Dana James Mwangi and Eso Tolson are Partners at Cheers Creative, an award-winning agency that helps industry leaders, creative professionals, and business owners generate impact through strategy-driven brand visuals and websites.
About Dana James Mwangi
Dana founded Cheers Creative in 2012. Her experience designing marketing materials for financial institutions including SunTrust and Wells Fargo, and packaging for home storage items sold in Walmart and Target, has shaped her understanding of brand consistency. Dana’s writing about effective design have been referenced in Forbes.com, and she’s been featured in dozens of business, branding and design podcasts, blog interviews and ‘Women in Tech’ roundup discussions. Dana received a BFA with a concentration in Graphic Design from the University of Memphis. When she’s not working or contributing to the Memphis arts scene, Dana mentors middle-school and high-school age girls about entrepreneurship through the non-profit organization Envision Lead Grow, and spends time with her husband, two sons, and twin girls.
About Eso Tolson
Eso Tolson is a creative director with a background in graphic design, typography, and illustration. He received his BFA from Memphis College of Art with an emphasis in Design Arts. Before joining Cheers Creative, Eso developed and oversaw a wide range of brands, including industry specialists, musical events, and community projects. His work has been recognized by the Illinois State Senate for developing the icon for The City of East St. Louis. He’s passionate about music, good typography, food, pop culture, and inner city life.
Part II: Visual Identity, Wednesday, April 11 & Wednesday, April 18, 7-9:30pm
Using insights from your brand journal, you will begin developing the foundation of your visual identity in the form of inspiration boards, logo design, and brand guidelines.
About Katie Steed
A 2009 alumna of Memphis College of Art, Katie Steed is an art director at Archer Malmo and instructor of MCA’s Personal Branding undergraduate course.
Part III: Packaging Development, Monday, April 23, Wednesday, April 25, & Monday, April 30, 6:30-8:30pm
Students will work with their Visual Identity outcomes and instructor to individually develop concept packaging for their product. This session will discuss various methods and techniques as options for final packaging based on the enrolled makers’ products.
About Adam Hawk
Adam Hawk is a studio artist and professor of metalsmithing and 3d design at Memphis College of Art. His work has recently been exhibited at the National Ornamental Metal Museum, Leigh Yawkey Woodson Art Museum, and the Fuller Craft Museum. Hawk received his MFA in blacksmithing from Southern Illinois University Carbondale and BFA in sculpture and computer fine arts from Memphis College of Art.